The ultimate spherical of matches in the English Premier League (EPL) was watched throughout the globe. The truth is, the majority of the TV viewers that noticed Manchester City crowned as champions was outside of England.
In 2008 the EPL proposed Game 39. This was an international spherical of fixtures between EPL teams to be played on the same weekend in venues across the world. It was thought that as much as £80m ($135m) is likely to be made every year.
But Game 39 by no means happened. Fans in England were not eager on the thought and football’s world governing body FIFA had been none too pleased. Nevertheless, this has not stopped English teams from cashing in on the recognition of the competition overseas.
Pre-season friendly games have became worldwide tours. North America and Southeast Asia are the most well-liked destinations. Arsenal, Tottenham, Chelsea, liverpool fc tickets for sale and each Manchester clubs went jet-setting before the season kicked off.
Every two years, the Premier League Asian Trophy is contested between three EPL teams and a consultant from Asia.
There’s now even the submit-season tour. Just days after lifting the trophy Manchester Metropolis shall be off to UAE.
Nevertheless, TV is where the popularity of the EPL is really transferred to cash earned. The new deal which runs from 2013-sixteen is price nearly £5.5bn.
Over £2bn of this comes from the sale of abroad rights. Thailand, Singapore, Hong Kong and Malaysia paid £650m between them.
This season ninety eight% of all Premier League matches were available to TV viewers outside of England. North Korea and Albania are the one countries not to have some type of rights agreement in place.
Spain’s La Liga, Italy’s Serie A and Germany’s Bundesliga do not come close to the ability of the EPL to generate TV money outside of Europe. This is regardless of Spain’s well-recognized groups and players.
As for a lot of British companies, the time zone, language and first mover advantage help.
Games that traditionally kick off at 3pm in England might be broadcast at 10pm or 11pm in Southeast Asia.
Although the traditionalists might not prefer it, weekend matches are staggered to maximise both the UK and world TV audiences.
In America, the EPL rights had been lately taken over by NBC which has massively increased the number of houses in which football, sorry I ought to say soccer, can be watched.
In Spain, games traditionally kick off at 8pm which would air at about 3am in Asia. It is just in the previous few years that some games have been introduced forward with Asian viewers in mind.
The English language is in fact a natural advantage. Bayern Munich will be the current European Champions, but the attraction of the Bundesliga abroad is hampered by restricted understanding of German.
English football was also the first European football to be broadsolid in many countries. The BBC and ITV had been showing prime flight English football world wide even before the Premier League was fashioned over 20 years ago.
It’s also no coincidence that English football is fashionable in Commonwealth nations and where you discover concentrations of English expats.
The character of the competitors
EPL chief Richard Scudamore attributes the worldwide enchantment to the intrinsic value of the product.
In England football is described as quick and fanatic and performed in atmospheric stadiums often full to capacity. The games are also seen as more competitive than in rival leagues.
This is partly because TV money in the EPL is distributed more equally.
The champions Manchester Metropolis are anticipated to pick up around £100m in TV cash this season. The bottom club Cardiff should make do with about £60m.
In Spain, the place clubs negotiate individual TV offers, Barcelona and Real Madrid will rake in more than the EPL Champions, an estimated 150m euros each. This is 4 times more than the third highest deal and more than 10 instances what half the teams in the division will receive.